In June 2021, Matchday Digital, the world’s first, football first, digital magazine platform bringing together premium paid content from club’s matchday programmes, popular football magazines, newspapers and high quality fan-produced fanzines. They need to enhance their App and web offering with more relevant content at scale.
Brief
- Enrich and scale each individual site’s portfolio.
- Increase site footprint and enhance pages with data and content.
Result
Over 5,000 individually created and accelerated pages added:
- Custom and curated Podcasts
- Custom and curated Videos
- Demonstrated Neonify.ai and its ability to push data and content into mobile app environments