Case Study: Sport – Matchday Digital
In June 2021, Matchday Digital, the world’s first, football first, digital magazine platform bringing together premium paid content from club’s matchday programmes, popular football magazines, newspapers and high quality fan-produced fanzines. They need to enhance their App and web offering with more relevant content at scale.
Brief
- Enrich and scale each individual site’s portfolio.
- Increase site footprint and enhance pages with data and content.
The Result
Over 5,000 individually created and accelerated pages added:
- Custom and curated Podcasts
- Custom and curated Videos
- Demonstrated Neonify.ai and its ability to push data and content into mobile app environments