Case Study: Sport – The Non-league Football Paper

In May 2021, The Non-league Football Paper, the UK’s premier print and digital magazine was part of the first beta testing on which, at the time, fitted perfectly with their owner, Greenways Publishings’ digital transformation from print editions to fully digital.

The need to add more to their offering was part of the requirement.


  • Enrich and scale each individual site’s portfolio.
  • Increase site footprint and enhance pages with data and content.

The Result

Over 15,000 individually created and accelerated pages added:

  • 40% uplift in search traffic
  • Custom and curated Podcasts
  • Custom and curated Videos
  • Create a relationship via their website with the customers by giving them a one-stop shop for all things dedicated to each sport.