PWC has become the latest business to throw its weight behind artificial intelligence, announcing plans to invest $1 billion in the technology in order to automate parts of its audit, tax and consulting services in its US business over the next three years.
One of the so-called “big four” accounting firms, it will work to develop generative AI that can make the company more efficient, with the Microsoft-backed OpenAI, the creator of ChatGPT.
Professional services companies are increasingly looking at how the technology can perform basic tasks for its employees, such as creating initial drafts of documents.