We’ve had plenty of conversations at Neonify.ai about the intersection between publishing and AI and how we’re all speaking to publishers trying to figure out if this new tech is friend or foe. This piece evolved after a fascinating chat between myself, Bruce Brandfon and Graham Alexander, on where the excitement and opportunity is in this space.
Because it’s no secret that the past 15 years have posed numerous challenges for publishers. The shift to digital media has diverted advertising budgets away from newspapers and magazines to social & search platforms, leaving publishers looking for alternative revenue models. However, amidst these challenges, there lies a promising opportunity for growth and innovation through the integration of Artificial Intelligence (AI) in content creation.
- Written Content’s Enduring Relevance:
Despite the rise of video content, the written word continues to hold a significant place in the hearts of consumers. News and opinions are effectively communicated through articles, making written content a vital component of publishers’ strategies. Embracing AI can enhance the creation of written content, ensuring its continued relevance and effectiveness.
- AI’s Role in Research and Data Aggregation:
AI tools, such as Neonify.ai, have the potential to revolutionize the way journalists research and aggregate data. These tools enable the quick and efficient extraction of relevant information, empowering qualified journalists to produce high-quality articles. By automating time-consuming tasks, AI allows journalists to focus on crafting compelling narratives rather than spending excessive time on data gathering.
- Efficient Creation of Quick, Reactive Pieces
AI’s ability to generate content could be a game-changer for publishers. Quick and reactive pieces that do not necessarily require extensive human involvement can be efficiently produced by AI. This content remains monetizable through advertising and subscription models, ensuring that revenue streams are not compromised. This newfound efficiency allows quality journalists to concentrate on more in-depth pieces such as investigative journalism, interviews, cultural insights, and local press coverage.
- Enhancing Consumer Experience and Revenue
By leveraging AI to increase content production without inflating costs, publishers can improve the overall consumer experience on their sites. More pages of monetizable content enable publishers to reduce the number of ads displayed per page, leading to enhanced user retention. This improved experience benefits advertisers, resulting in better revenue for publishers. Embracing AI thus becomes a strategic move to balance content creation, user experience, and financial sustainability.
In the face of digital challenges, publishers can transform adversity into opportunity by wholeheartedly embracing AI in content creation. From facilitating research to efficiently producing quick pieces, AI presents a plethora of benefits for publishers willing to adapt. By harnessing the power of AI, publishers can not only safeguard their place in the digital era but also usher in a new era of innovation and prosperity in the world of digital publishing.
Keen to hear your thoughts, contact me anytime at jason@neonify.ai if you’d like to kick this around some more!
Jason
CEO